Redefine Eco-Friendly Packaging
If there’s one New Year’s resolution we’re seeing brands get on board with, it’s the goal to operate more sustainably, and Team Titan are here for it.
It’s no secret that packaging (especially plastic packaging) plays a substantial role in the UK’s waste problem, with houses throwing away an eye-watering 100 billion pieces of plastic packaging a year. Additionally, in 2021 the UK generated 2.5 million metric tons of plastic packaging waste (Statista).
So, it’s clear that a lot more needs to be done when it comes to the war on waste, and whilst the government is doing their part and introducing measures such as the Plastic Packaging Tax, it’s time for brands to take responsibility and step it up.
Alternatives to Plastic Packaging
In e-commerce and retail, packaging is crucial. It protects products during transport, enhances the customer experience, and is arguably just as important as the product itself. However, the use of plastic packaging carries a stigma, often suggesting brands are indifferent to sustainability.
This creates a significant challenge for businesses. While plastic might be the best material for certain products, the pressure for brands to be 100% plastic-free and sustainable is immense. Especially when greenwashing accusations are a real threat, as evidenced by global apparel brands being called out on social media with virtual pitchforks and flaming torches.
